Gaddies Launches Dads of Dorothy Collection

With the highly anticipated release of Wicked: For Good just around the corner on Nov. 21, 2025, the world is once again turning its eyes to Oz — and queer culture is having its emerald moment.

Gaddies — the queer dad–owned lifestyle brand celebrating LGBTQ+ families — is tapping into that magic with the launch of its new “Dads of Dorothy” collection, a limited-edition lineup of graphic tees, hoodies, tanks, and hats honoring the enduring legacy of The Wizard of Oz as a symbol of queer pride, resilience, and chosen family.

The collection is a playful nod to the phrase “Friends of Dorothy,” which once served as a discreet way for queer people to identify one another. Dads of Dorothy evolves that hidden signal into an open celebration.

Collection highlights:

  • Dads of Dorothy Tees ($38.00) – premium cotton, bold retro lettering, and a wink of camp.
  • Classic Dad Caps ($35.00) – subtle queer pride with standout style.
  • Plus, hoodies ($55.00) and $30 tanks ($30.00)
  • Inclusive sizing and fits for everybody.

The Dads of Dorothy collection just dropped on Monday exclusively at HeyGaddies.com. A portion of proceeds will support LGBTQ+ family-building initiatives.

Sarah Toce

Screenwriter & Journalist | Sarah Brusig (Toce) is an appointed member of the King County Women's Advisory Board and an elected precinct committee officer (PCO) in Burien, WA. As a healthcare worker, Sarah is represented by SEIU 1199NW. In 2010, Sarah created the online news source The Seattle Lesbian, LLC, which still receives upward of 100,000 readers per month. A recipient of McCormick's New Media Women Entrepreneur Award in 2012, Sarah was invited to the White House by President Barack Obama in 2015. That same year, GO Mag recognized Sarah as one of their Red-Hot Entrepreneurs in media.​ In 2016, the National Diversity Council honored Sarah with their LGBT Leadership Award. Congresswoman Pramila Jayapal (D-WA) recognized Sarah's advocacy work with the Community Builder Award in 2017, the same year Curve Magazine named Sarah one of their Top Women in Media & Publishing. Sarah served a two-year term as president of the Society of Professional Journalists - Western Washington Chapter beginning in 2018 and was elected Communications Vice Chair of the King County Democrats in 2021.

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