With the highly anticipated release of Wicked: For Good just around the corner on Nov. 21, 2025, the world is once again turning its eyes to Oz — and queer culture is having its emerald moment.
Gaddies — the queer dad–owned lifestyle brand celebrating LGBTQ+ families — is tapping into that magic with the launch of its new “Dads of Dorothy” collection, a limited-edition lineup of graphic tees, hoodies, tanks, and hats honoring the enduring legacy of The Wizard of Oz as a symbol of queer pride, resilience, and chosen family.
The collection is a playful nod to the phrase “Friends of Dorothy,” which once served as a discreet way for queer people to identify one another. Dads of Dorothy evolves that hidden signal into an open celebration.
Collection highlights:
- Dads of Dorothy Tees ($38.00) – premium cotton, bold retro lettering, and a wink of camp.
- Classic Dad Caps ($35.00) – subtle queer pride with standout style.
- Plus, hoodies ($55.00) and $30 tanks ($30.00)
- Inclusive sizing and fits for everybody.
The Dads of Dorothy collection just dropped on Monday exclusively at HeyGaddies.com. A portion of proceeds will support LGBTQ+ family-building initiatives.






